SALES TRAINING WITH AI ROLEPLAYS

AI Roleplay and Training Platform for Retail Reps

The AI Sales simulator that ensures sellers are ready for anything.
Learn how our AI Sales Roleplay training gives every rep unlimited practice for the conversations that matter.

Practice with your AI buyer

Get instant feedback

Practise the customer conversations before they actually happen

Retail sales associates need to respond in the moment: finding out what a shopper needs, recommending the right product, or reading a skeptical customer and adjusting their own approach. Coachello’s AI Roleplay platform lets reps rehearse these conversations with an AI avatar, receive feedback and practise again before facing a real customer.

Talk to an Expert

REHEARSE TOUGH PITCHES

Train for the moment that counts

Works inside Slack & MS Teams

Deploy and scale simulations inside your team’s existing workflow.

Scenarios from your competency framework

Roleplays built around your managerial competencies and compliance requirements, not a generic sales or retail script.

Progress you can measure

Competency scoring across 8 dimensions, rolled up for L&D reporting.

HOW IT WORKS

Reduce ramp-up time, turn associates into leaders faster

Set the scenario

Handle customer escalations, difficult feedback, or any upcoming scenario with total confidence.

Roleplay with AI Avatars

Practice with a life-like avatar that responds dynamically, pushing back or deflecting the way a real buyer would.

Get instant feedback

Get instant, structured debrief with behavior-specific observations, scored across 8 competency dimensions.

Practice on repeat

Access hyper-personalised sessions on demand, with no cost or scheduling friction, until it's second nature.

WHY COACHELLO

The Coachello Difference

Sales coaching that proves reps are ready.

Fragmented sales development

Reps learn on live prospects
Managers can't coach every rep
Months to reach full productivity
Quality varies by individual
No way to verify readiness

With Coachello

Reps rehearse before it's live
Every rep gets an AI or hybrid program
Weeks to full productivity
Consistent skills across the team
Competency scores prove they're ready

CERTIFICATIONS

Create AI Programs with Coachello

Cut ramp-up time

New reps practice real scenarios before their first live call, not after.

Understand skill gaps

Structured debriefs, competency scoring, and performance insights visible at individual and team levels.

Cut onboarding costs

Unlimited practice, no manager hours, no workshops.

MEASURE RESULTS

Real & Quantified Impact

Book a FREE Demo

10×

less practice time than the 8–12 h published benchmark (PMI pilot)

Up to 100%

Activation on AI assessment debrief programs

45%

Faster transfer of new behaviours vs. training-only tracks

9.1/10

Average participant rating

EXPLORE OUR PRODUCTS

How Coachello builds sales excellence

AI assessment debrief

Reps start with a clear read on their strengths and gaps.

AI Roleplays

Unlimited practice on discovery, objection handling, and closing of use cases adapted to your environment.

AI Coaching

On-demand feedback after every rep, day or night.

Hybrid human coaching

ICF-certified coaches for the moments that need a human.

Trusted by Leaders

The discovery practice was the most useful for me. I realized I was rushing my pitch and not asking enough questions. After a few simulations you start noticing what works – my calls became much smoother.

+12% improvement in sales conversations

Lavinia Moreno

Sales Rep

I loved how it was adapted to my situation and helped me built confidence with the SPIN sales model.

+33% improvement in discovery conversation quality

Robin Bouche

Senior Sales Executive

Impressive! I couldn’t tell the difference with a real person. My feedback level went up and so did my team’s performance.

+12% improvement in Feedback giving

Timothy Garfield

Manager | Feedback for Growth Program

I like Coachello for providing a robust coaching platform that makes administration and setting up of clients easy. The platform keeps a secure and confidential record of coaching activities. I appreciate its integration capabilities with Microsoft Teams and calendars, which allows my business to grow without the need for significant investments in technology. I also love the integrated billing and ease of calendar access for coaching clients.

Sandeep S

CEO and Founder

See what this looks like for your leadership pipeline.

A 15-minute discovery call and discover how Coachello can transform your teams.