People Analytics
What is people analytics?
People analytics (also called HR analytics or workforce analytics) is the use of data and analysis to understand and improve how an organisation attracts, develops, engages, and retains its people. It moves HR decisions from gut feel toward evidence, drawing on data from systems such as the HRIS, surveys, and other people processes.
It turns metrics and KPIs into insight that leaders can act on, while respecting privacy and ethics.
Why people analytics matters
People are usually an organisation’s biggest cost and its biggest driver of performance, yet people decisions have often been made on intuition alone. People analytics helps leaders see what is really happening, for example why people are leaving or which factors drive engagement, and act earlier and more effectively. Used responsibly, it improves both business outcomes and the employee experience.
Common use cases
- Retention and attrition. Understanding and predicting why people leave, linked to retention rate.
- Engagement. Analysing drivers of employee engagement and employee listening data.
- Development impact. Measuring whether learning and coaching change behaviour and outcomes.
- Workforce planning. Informing skills and capability decisions.
Related terms
Bring evidence to development
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FAQs
What is the difference between people analytics and HR reporting?
Reporting describes what happened (for example headcount). People analytics goes further, analysing why and what to do, and sometimes predicting future outcomes.
What data does people analytics use?
Data from the HRIS, engagement and listening surveys, performance and development records, and other people processes, always handled with care for privacy and ethics.
Is people analytics only for large companies?
No. While larger organisations may have dedicated teams, any organisation can use people data to make better, fairer decisions.
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